The Ohio Lottery’s app already had everything players needed — it just needed a better way to bring it all together. Rather than starting from scratch, I focused on giving the familiar experience a thoughtful refresh: reorganizing content, simplifying navigation, and creating a more dynamic interface that made the app easier and more inviting to explore. From early information architecture and layout exploration through final UI and prototyping, I helped shape a refreshed experience that felt new without losing what made the app familiar.

Before touching the interface, I worked through the existing experience to understand what information it needed to support and how it could be organized more intuitively — focusing on how content, navigation, and screen layout could work together.

My focus: Information architecture and early screen-layout exploration, working from existing app data and user pain points.

Once the content and features were clearer, I translated that thinking into the actual experience — mapping how users move through the app and how different pieces of content support each other. This established a clear hierarchy before any detailed screen design began, giving the team a framework to build from as the interface evolved.

Visual exploration tested different ways to balance the volume of content against a more dynamic mobile experience. The redesign moved through multiple rounds of feedback — I explored several layouts and visual directions before narrowing in on a system that gave the app more personality while keeping navigation and key actions easy to find.

With structure and direction established, I refined the interface across the app, focused on consistency, hierarchy, and a more engaging visual experience. Reusable patterns and components created a cohesive feel across screens while leaving room for different content types and interactions.

The redesign was designed to give users more reasons to interact. Following the refresh, the app saw a nearly 2% increase in engagement rate, while average engagement time per session increased by 32%.

Overall engagement time per user also increased by 18.5% compared to the previous experience. The numbers suggest that the redesign wasn't simply a visual change — it helped create an experience where users spent more time actively interacting with the app.